In the latest episode of Inbound Unbound, host Michaela Ryan, inbound marketing strategist at protocol 80, welcomes Kathleen Melvin, strategic project manager, for a deep dive into the ever-evolving world of B2B website design—specifically through the lens of HubSpot.

Together, Michaela and Kathleen explore what makes a website truly effective in the B2B manufacturing space and what common missteps can undermine even the most well-intentioned designs. With trends shifting rapidly, they tackle the pressing question: How often should your website be updated—and why does it matter?

From showcasing the must-have features of a high-performing HubSpot website to dissecting outdated elements that are better left behind, this episode is packed with actionable insights. They reveal how B2B manufacturers can l ...