In this episode, Andy from Bidfood’s Open Doors programme explains just how difficult it can be to build a food and drink start-up, from cash-flow pressures and long routes to market to the challenge of getting listed without guaranteed sales.

He shares how Open Doors helps progressive smaller suppliers overcome those barriers through practical support, faster payment terms, protected listings and time to grow. The result is more innovative, purpose-led brands with powerful stories around sustainability, social value and diverse ownership — stories that customers genuinely connect with and want to support.