Trends keep evolving and play an important role in business growth. Fashion Questions… What consumer profiles should your business look into? This is the question of this episode featuring Promostyl, our Pure London partner. Sebastien Renault, Artistic Director and Malaika Ewande, now Creative Director of Promostyl, talk with Lina Vaz, Content Editor at Hyve about what your business should keep in mind to align with consumers and keep up with fashion trends.