This episode is all about understanding vacation rentals emotionally versus intellectually. It means getting out of your office and experiencing the product/service like a Guest. If you can’t put yourself in the mind of the Guest, go be a Guest!Main discussion points:

1. A perspective shift when moving from Operator to Guest.

2. The three types of branding.

3. Emotions vs. Intellect in brand strategy.

4. The five types of empathy.

5. "Intermotional Empathy" - a new type of empathy specific to vacation rental management.

6. If you can't put yourself in the mind of a Guest, go be a Guest!