BMW had the engineering talent, the ambition, and the resources to enter autonomous driving. But as the work became more software-intensive, uncertain, and safety-critical, the real obstacle was not technology alone. It was the way the organization was designed.

This episode explores how BMW confronted slow delivery, endless dependencies, late integration, overloaded managers, and structures that made learning harder than it needed to be.

A real case study about what it takes to move from coordination to adaptation, and why fixing the organization behind the product may be the hardest work of all.

Written case study: https://less.works/case-studies/bmw-group-autonomous-driving