The Pirot carpet represents the pinnacle of Serbian textile art and an identity marker that evolved over centuries from a utilitarian fabric into a recognized national brand. The historical rise of this craft was enabled by the favorable geopolitical position of Pirot and the high-quality wool of the indigenous Pramenka sheep from the Stara and Suva Planina mountains. Its technological uniqueness is characterized by the use of a vertical loom, a slit-weaving technique with no reverse side, and traditional wool dyeing methods. The visual language consists of a system of over 95 protected geometric patterns carrying deep mythological, spiritual, and protective symbolism. Beyond its status symbol role at royal courts and international accolades, the Pirot carpet is today institutionally protected as an intangible cultural heritage and a model of sus ...