During an extensive career in the sport industry, Michelle Webb has led on dozens of commercial agreements between athletes and brands. In her time at Octagon, Team GB and now as Vice President of NFL International, she has spearheaded and executed deals for and with talent. In this episode, she shares insights into this experience, including what brands are looking for in the ambassadors they work with and how talent can safely navigate this complex industry while delivering the best possible results for their clients - and themselves!