Have you ever wondered what goes on behind the scenes in global brands when they’re choosing which ambassadors to partner with? Wouldn’t we all love to be a fly on the wall for those conversations?

In this episode of Anatomy of an Agency, we catch up with Speedo’s Simon Rowe, Senior Vice President of Mitre and Global Sports Marketing at Pentland Brands.

He talks to us as Paris 2024 and reveals exactly who they want to work with and why.