In this episode we explore how pioneers of businesses such as GM and Sears shaped modern consumerism and how listening to your customers is paramount to innovation. Our guest, Mr. Jason Voiovich, is a fractional chief marketing officer with 25 years of experience leading product innovation and marketing and launching hundreds of new products. Additionally, Jason has written two books exploring the history of marketing, modern consumer behaviors, and the visionaries who created these new approaches.

In this episode, hosts Michelle and Dasha discuss with Jason insights from his second book, "Booze, Babe, and the Little Black Dress: How Innovators of the Roaring 20s Created the Consumer Revolution." Listeners will learn how understanding history will help entrepreneurs face challenges when innovating their products, why the lessons l ...