Welcome to the Founders Matter Podcast.

The podcast where we talk openly about what it really means to build a business on your own terms.

In this episode, Jase Smith speaks with Kat Sykes about how founders measure success and why many end up using KPIs that reflect external expectations rather than what actually matters to them.

Drawing on her experience working across education, construction, the NHS and digital transformation, Kat explores how systems such as schools and traditional workplaces condition people to work within predefined metrics and performance measures. When founders start their own businesses, they often carry these inherited ideas of success with them, even though entrepreneurship offers the freedom to define success differently.

The conversation examines the consequences of relying on indicators desi ...