Search is changing fast. AI has raised user expectations, vector search has brought in a wave of new builders, and more teams are realizing that similarity alone does not mean relevance. In this episode, we’re joined by Dom Couldwell, Product Manager for OpenSearch at IBM, to talk about intent-aware search. What does “intent” mean, how teams can uncover it, and why search needs to be treated as a product, not just infrastructure. We’ll explore query intent, product intent, journey intent, expensive vs. efficient search strategies, and the growing identity crisis search faces in the age of AI. This episode is brought to you by https://relevan.dev.