Recorded on Zoom to coincide with the March 1st launch of Electricity Canada, episode 54 features a conversation with Julia Muggeridge, Vice-president of Communications and Marketing here at Electricity Canada (previously the Canadian Electricity Association), about the challenges of communicating about electricity and electricity issues. Julia and I also talk about the name change to Electricity Canada, what it means for the association, what it says about change and the future of the electricity sector, and some of the details of design and seeking to visually stand-out. She also shares some observations about future communications priorities, drawing upon recent opinion polling and focus groups. And we end the podcast with Julia’s recommendation for an addition to the Flux Capacitor Book Club