What if everything you've been told about comfort, pain, and fear is wrong? In this episode of the For This Reason podcast, we sit down with Benoit, the Swiss former wealth manager who spent three decades at the pinnacle of global banking in Zurich and Dubai — before walking away to build Endorphins, a transformational wellness movement that has guided over 12,000 people across burning coals, into ice baths, and onto beds of nails to help them confront their limiting beliefs. Benoit shares why he believes comfort has become a trap, how the food industry is using the same playbook as Big Tobacco, and what really happens to your dopamine when you spend 4 minutes in freezing water. He walks us through the science of cold exposure, the history of heat therapy, and why elite performers like Joe Rogan, Andrew Huberman, Novak Djokovic, Tony Robbins, and ...