Takeaways

• Farmers to Florists was selected as a semifinalist in the Minnesota Cup Startup Competition
• The biggest challenge in local flowers is not growing flowers but solving supply chain inefficiencies
• Building in public creates stronger businesses, stronger products, and better customer alignment

In this behind the scenes episode, Dr. Liz Fiedler Mergen shares the exciting news that Farmers to Florists has been selected as a semifinalist in the Minnesota Cup Startup Competition. She explains how this experience is changing the way she talks about the business and why Farmers to Florists is much more than a floral platform.

This episode dives into the real supply chain challenges facing flower farmers and florists, why coordination problems cost businesses money, and how better planning systems can t ...