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Takeaways

• The difference between farmer pricing and florist pricing comes down to labor, design, and customization.
• Competing on price leads to undervaluing your work and eventual burnout.
• Clear communication helps customers understand and respect pricing.

Summary of the Episode In this episode of Farmers to Florists, Dr. Liz breaks down one of the most misunderstood aspects of the floral industry: pricing. She explains why a $30 bouquet can quickly become a $60 arrangement and how the shift from farmer to florist introduc ...