Takeaways

• Smooth logistics are often the real reason florists place repeat orders with flower farmers.
• Clear pickup windows, conditioned stems, and accurate labeling reduce stress and save florists time.
• Early communication around substitutions builds trust and protects long-term florist relationships.

In this episode of Farmers to Florists, Dr. Liz Fiedler Mergen explores why logistics matter just as much as flower quality when selling to florists. She explains how operational details like pickup structure, delivery expectations, stem processing, hydration, labeling, invoicing, and substitution communication all affect whether a florist will reorder. This episode is packed with practical advice for flower farmers who want to create a smoother wholesale experience, strengthe ...