Takeaways

• Build a floral business around systems, not hustle, to reduce burnout.
• Strong crop planning and recipe planning create easier, more reliable local sourcing.
• Better data and clearer workflows help farmers and florists strengthen wholesale relationships.

In the Farmers to Florists trailer, host Dr. Liz Fiedler Mergen introduces a podcast designed to make local flowers easier—from seed to centerpiece. Drawing from her experience as a flower farmer, wedding florist, and owner of Sunny Mary Meadow in central Minnesota (Zone 4B), Liz shares why the floral industry doesn’t need more hustle—it needs better systems. She explains the core topics you’ll hear each week: crop planning with intention, designing around seasonality, wholesale relationships, data-d ...