Hoda Helmi started as a team of one inside Corteva Agriscience — a $17.4B agricultural company with 21,500 employees across 110 countries — and built an AI and decision-science practice that now shapes how the enterprise makes its most consequential decisions. She didn't start with a data platform or an AI lab. She started with one decision and built outward.

She introduces the "digital decision twin" — a living model of enterprise decisions, constraints, and possible futures — and explains why starting with the decision (not the data) is the fastest path to measurable value. Along the way, she shares the Name, Fame, Same, Aim, Game framework for introducing yourself and your work, the franchise model for scaling small teams inside large organizations, and why asking the right questions beats knowing all the answers.

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