$2M ARR. 2 People. 70% Margin. And I still got leverage wrong.

Ron Schmelzer built ZapThink to $2M ARR with just 2 people and 70% margin, the kind of high-leverage small-team business every SMB founder wants. But when he looks back honestly, the numbers masked real problems: founder bottleneck, unsystematized decisions, and operational drag that the margin ratio hid.

In this solo episode, Ron breaks down what actually produced that leverage, what leaked even at 70% margin, and why he's rebuilding the question from scratch, talking to founders running $2-10M companies right now, in this market, with these tools, instead of leaning on a playbook that's 10+ years stale.

This is the first in a 4-episode solo discovery series where Ron is figuring out what operational fires $2-10M SMB founders re-fight every month. No experts with al ...