Eight figures in revenue and a team of just a few people. No VC, no senior hires, and the founder only learned to read a P&L three months ago.

Max Kang is the co-founder and CEO of Cupkin, a bootstrapped children's sticker book brand selling close to 1 million books per year with 66%+ year-over-year growth. What started as a side project to teach his daughters about grit became the top-ranked brand in its Amazon category through relentless focus on one product and one channel.

Hear how the worst thing that happened to Max: a product recall that wiped out his cup business became the pivot that built an eight-figure brand, and why killing your side projects might be the highest-leverage decision you ever make.

What you'll learn:

• How a product recall destroyed the original business — and became the b ...