In this episode of Everyday Excellence, host Todd Baldwin interviews Matthew Efird, owner of Lighting Pros and Mosquito Joes.

Matthew shares how he transformed the seasonal challenges of his Mosquito Joe franchise into an opportunity to build a year-round outdoor lighting business, eventually growing Lighting Pros into a franchise organization. He explains the importance of creating complementary business models, maintaining clear brand separation, and knowing when to focus on a core service rather than chasing every revenue opportunity.

Matthew also shares hard-earned lessons on delegation, developing leaders, and building a company culture around clearly defined values, personal growth, and accountability.

The conversation takes a deeper look at empathetic leadership and how personal loss reshaped Matthew’s ...