In this episode of Everyday Excellence, host Todd Baldwin interviews Christopher Black, owner of Mighty Dog Roofing of Waynesboro.

Christopher shares his unconventional journey from a 35-year career in IT, cybersecurity, enterprise sales, and consulting to building a thriving home services business focused on creating long-term wealth through entrepreneurship. He explains why he chose the franchise model, how his philosophy that “the first to educate wins” has become the foundation of his customer-first sales approach, and why educating homeowners creates stronger trust than traditional selling.

Todd and Christopher also explore the realities of growing a family-run business, scaling across Pennsylvania, Maryland, and West Virginia, leveraging digital marketing stra ...