In this episode of Everyday Excellence, host Todd Baldwin interviews Kassandra Hornik, owner of Honey Go Fix It, a residential plumbing company based in Dayton, Ohio.

They explore what it really takes to build and scale a home service business from the ground up, including the realities of launching a company and initially struggling with zero inbound calls, and the marketing systems required to generate consistent demand through channels like Google Local Services Ads and pay-per-click advertising.

Kassandra also breaks down how focusing on operational excellence and staying disciplined about service offerings—rather than expanding too quickly into new trades like HVAC or commercial work—can directly impact profitability and long-term stability.

Honey Go Fix It websit ...