Everyone makes financial decisions, but not all choices are purely rational. In this episode of Escape The Clock, I speak with Hugh Massie, founder and CEO of DNA Behavior International, about how our natural behavioral tendencies influence the way we earn, spend, save, and invest.

We explore the concept of Behavioral DNA, how hardwired traits affect decision-making under pressure, and practical strategies to align your financial plan with your instincts. Whether you want to make smarter investments, reduce financial stress, or understand your own biases, this episode gives actionable insights to leverage your behavior for better financial outcomes.

Key Talking Points:

• The Hidden Force in Finance – Why instinct and behavioral biases can impact every money decision.
• Understand ...