Billy Wright, Senior SEO Strategist at Direct Online Marketing, discusses the impact of AI on the SEO industry. He explains that search engines like Google are using AI to keep users within their platform by delivering content directly in search results. This shift towards AI-generated content will change the way SEO is done, focusing on building authority and providing a great user experience. Wright emphasizes the importance of unique and trustworthy content, customer reviews, and optimizing for Core Web Vitals. He also mentions the upcoming launch of Google's Search Generative Experience (SGE) and the need to adapt to these changes.

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