EP01: Attribution & Triple Whale, CTR & Targeting

In this episode we cover;

- Facebook Ads Attribution and what we are doing to alleviate and improve and how third party software's can provide powerful insight

- Click through rate and using CTR as a benchmark metric when rapidly testing new creative

- Targeting, and how we utilise BROAD in our targeting process

If you enjoyed this episode, connect with us and share your feedback:

M3 on Instagram

M3 on Linkedin