Today’s marketing headline is “Supercharge your marketing with AI/ML.” The pandemic introduced a new set of challenges for marketers and a flood of AI and ML solutions boast that they have the solution to these new challenges. The reality is, challenges such as attracting new customers to a virtual environment, creating a more personalized digital shopping experience, or understanding the behaviors of your customer were already pre-pandemic challenges. The pandemic just dramatically accelerated the desire and need to do so.