Kim Heinen, Manager of Media Relations & Public Affairs at Rotterdam Partners, is pivotal in promoting Rotterdam’s dynamic image and cultivating relationships that strengthen the city’s international presence. Known for her strategic approach to media relations, Kim leads initiatives showcasing Rotterdam’s innovation, cultural diversity, and urban development, enhancing its reputation as a vibrant, globally-minded city.

In this episode, Kim discusses her path in media relations, the unique challenges of representing a major city, and her insights into fostering meaningful connections that impact Rotterdam's visibility and growth on the world stage.