What is the Aesthetic-Usability Effect and why is it important for product design? Essentially, the Aesthetic-Usability Effect tells us people tend to give the benefit of the doubt to products that look good. Aesthetics matter!

A huge thank you to our first podcast sponsor, Viper Outdoor Tools (VOT). Check their product list out here: https://viperoutdoortools.com. (Full disclosure, I have worked with VOT and am quite partial to their products!)

Show Notes:

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