In this episode of the Design30 Podcast Mental Models are discussed. What are they? How are they used? What are examples?

Essentially they are a users internal image or concept of how a product works and operates. A users Mental Model is strongly influenced by the design of the product as well as by the marketing, packaging, and manual. A user with an accurate or useful mental model is a more confident and satisfied user!

Music by Guidon from Pixabay.

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