In this episode of Defining Success, Marion Roaman sits down with Nick Lagonia, former Peloton producer and co-founder of Dawn Breaker Oats, to discuss the realities of entrepreneurship from the ups, downs, wins and losses and how to stay centered through it all.

Nick shares his journey from Peloton to launching a protein-forward food brand, the lessons he learned about funding, branding, sourcing, and why having the right co-founder(s) makes all the difference.

He also reveals how his team completely rebranded the company from Misery & Mayhem to Dawn Breaker Oats, in just seven weeks (!!!), transforming customer perception and accelerating the brand's momentum.

The conversation explores the challenges of building a consumer food business, balancing startup life with family, hiring experts in areas outside your expertis ...