From Sound to Scale: Strengthening Africa's AV & Event Production Industry

Every great concert, conference and live event depends on people the audience rarely sees.

In this episode of DeepBrief, we get deep with Nairobi-based producer, audio engineer and entrepreneur Jaaz Odongo, founder of Pro AVL Africa, to explore the journey from creative to business leader.

Drawing on more than 15 years in music production, live events and technical production across East Africa, Jaaz reflects on the decisions that transformed a passion for sound into a company delivering world-class audio, visual and lighting solutions across the continent. Together they discuss entrepreneurship, leadership, African creativity, cross-border collaboration and what it really takes to build a business around talent.