From VHS Tapes to AI Agents: Making Pharma Insights Irresistible Again
In this episode of Decode - AI in Life Sciences and Healthcare, host Sriram Subramanian, Co-Founder and Co-CEO of ZoomRx, sits down with John Shortell, Senior Director, Global Analytics & Insights at Revolution Medicines, to explore what AI really means for the pharma insights function and the leaders who run it. John brings 30+ years of experience in pharmaceutical market research, having led global insights teams through every major technology wave from big data to digital transformation. At the time of recording, he was Executive Director of Data Science & Advanced Analytics, Global Oncology at Bayer. His career has spanned Canada, the US, and Germany, and he shares a practitioner's perspective on where AI will genuinely elevate the insights function, and what it takes to lead teams through that change. Notable Quote: "I don't believe AI is going to eliminate insights teams. I think it's going to elevate them. And I think embracing AI does truly have the potential to make insights matter again." A must-listen for insights and analytics leaders, market research directors, and commercial decision-makers navigating AI adoption in pharma.