In Episode 4 of Death Care Collective, host Keith Page sits down with Shannon Martin, Senior Manager of Location Experience at SCI, to explore what it truly means to advocate for families in modern funeral service.

With nearly 30 years in the profession — beginning as a funeral director and location manager in Denver — Shannon brings both operational insight and frontline empathy to her leadership role. In this conversation, she shares how hands-on experience continues to shape how she supports associates, enhances the family experience, and helps ensure services remain meaningful and relevant.

The episode explores:

• How Shannon found her way into that industry as a junior in high school.
• Why cremation trends are surpassing traditional burial numbers.
• Why more and more families are keeping urns in the home wi ...