Becoming a Data Catalyst: The Spark Your Data Culture Needs

Data governance is often seen as restrictive—but what if it’s actually the key to making data work?

Bob Seiner joins Sid Atkinson to challenge how organizations think about governance, accountability, and behavior change. Drawing from decades of experience, Bob explains why governance efforts stall, what shifts when organizations focus on outcomes instead of activity, and how ownership, not tooling, drives real adoption.

He also introduces the concept of data fluency, exploring why the ability to communicate with data is becoming just as important as understanding it.