Karima Sharif-Ali — known affectionately in the industry as the Fresh Princess of Media — is the SVP of Strategic Accounts at Doceree, a platform transforming point-of-care communications for healthcare brands. Over her career, Karima has shaped the marketing journeys of more than 100 pharmaceutical and medical device brands across agencies including WPP, Publicis, and IPG MediaBrands. She is a thought leader featured in AdWeek and MM+M, co-founder of the Women of Color Affinity Group (now the Mosaic Collective Leadership), and a global board member of the Healthcare Businesswomen's Association. She holds an MBA from Rosemont College and a BA in Communications from Temple University.

IN THIS EPISODE:

▪ Karima's one word for AI's biggest impact on healthcare media: SPEED — media plans down fro ...