In this episode of Data River Deep Dive, we sit down with Rosanne Werner, CEO of XcelerateIQ and one of the most distinctive voices on data culture change in Europe. Rosanne spent over a decade at Coca-Cola Europe Pacific, where she built the "Data in Action" programme that mobilised more than 2,000 change catalysts across functions and territories. Since founding XcelerateIQ, she has been helping organisations worldwide close the gap between data investment and actual behavioural change. This conversation cuts through the noise. Rosanne brings neuroscience, organisational psychology, and hard-won practitioner experience to bear on the questions that matter most: Why do data literacy programmes fail? What does psychological safety have to do with dashboards? How do you measure something as invisible as trust? And why do data and AI teams have  ...