In this episode of Data Planet, host Emma Davis interviews strategic marketing leader Mahsa Malekyar.

Mahsa shares how combining project management with modern marketing operations creates stronger alignment, more efficient execution, and better business outcomes. She explains why communication—not just time management—is the foundation of successful cross-functional marketing teams, and how project management helps eliminate silos, keep stakeholders aligned, and prevent scope creep.

The conversation also explores the balance between data and intuition, emphasizing that while experience shapes decision-making, marketers must continually validate assumptions with performance metrics and customer feedback.

Mahsa discusses the importance of controlling variables when testing campai ...