In this episode of Data Planet, host Emma Davis interviews Hadar Livne, Fractional CMO specializing in B2B tech marketing. They explore how growing companies can transform marketing from a support function into a true growth engine by combining data-driven decision-making with strong customer-centric messaging.

Hadar shares her approach to stepping into scaling organizations, identifying gaps in positioning, and building end-to-end marketing frameworks that connect strategy with execution.

The conversation highlights two key themes: first, why data alone is insufficient for effective marketing—emphasizing the need to interpret meaning, understand customer psychology, and craft messaging that resonates; and second, how fractional marketing leadership can help companies prior ...