Jimmy Mac sits down with Dean Croke for a detailed look at seasonal freight pressure in the Pacific Northwest. Dean draws on his background as a former owner operator with more than two million miles on the road and his work as Principal Market Analyst at DAT Freight and Analytics. He explains how Christmas tree season creates fast shifts in demand, tighter capacity, and higher rates across key lanes.

Dean walks you through helicopter harvesting, a process created at Noble Mountain Tree Farm in Oregon. Helicopters lift bundled trees from the fields and drop them at central points every thirty seconds. Noble Mountain operates more than four thousand acres across four farms in the Willamette Valley. The season starts with long haul and international loads that move toward places like Dubai, Hong Kong, Singapore, and Texas. Reefers hand ...