Dark Rendezvous: Going Dark on Social Media – When, Why, and What to Do Next

What happens when a social media platform disappears overnight? What if a PR crisis forces you to step back from social media—or worse, go completely silent? In this episode of Dark Rendezvous, we’re diving into the risks, rewards, and realities of going dark on social media—whether it’s a strategic decision, a forced move, or a platform shutdown beyond your control.

In this episode, Heather Cox of Heather Cox Codes and Jane Clark of BrandSwan covers:

✅ When going dark is a smart business move (and when it’s a mistake)

✅ What to do if a platform you rely on gets banned or shuts down

✅ How to maintain brand authority while stepping away

✅ The importance of omnipresence to avoid losing your audience

✅ Why some brands thrive after d ...