Finding your mother of the bride or groom dress is not simply "purchasing a dress". This is a very important gown to be selected for your child's wedding day, and therefore requires thought and planning.

First, know the rules of wedding etiquette. Next, consider the season, venue, formality, and color palette.

From there, begin saving dresses you like to your Pinterest board and you will see common features emerge (neckline, shape, details).

Then, this information to a bridal store with professional stylists. They will assist in finding gowns that match your specific needs, measure, and order your dress in plenty of time for final tailoring.

Spring and autumn are when new gowns arrive in-stores and many will have new trending colors and features. Included in each collection will be tried and true shapes that work for all  ...