We dive into the journey of Christina Dorr Drake, the co-founder of Willa's Oat Milk. Christina shares the inspiration behind the brand and the pivotal insight that propelled her to launch Willa's. We also explore the evolving landscape of the plant-based market, delving into the impact of shifting consumer preferences and how education is reshaping product formulations throughout the category. Consumer Rundown podcast, your destination for the people, companies and trends transforming today's consumer markets. Whether you’re a CPG enthusiast, an aspiring entrepreneur, or a seasoned investor, tune in to learn about the stories driving the discussion within the consumer markets.