People are constantly on their phones and more specifically scrolling through the many different social media platforms on their phones. Fashion on social media has made its way from tumblr, to youtube, to instagram, and now finally to tik tok. In this episode Erica is Joined by Katryn Go, Social Media Manager at Girlboss, to talk about how social media is impacting the future of fashion forecasting while discussing the power of the influencer, what direction we can anticipate social media going in the future, and the pros and cons of social media in the fashion industry and the future of fashion.

Welcome to Confidently Uncertain, hosted by Erica Lascala! My podcast focuses on the world of trend forecasting, how it works, and how the industry has had to make rapid shifts due to economic, social, and political factors. My idea is to create a ...