What's the real difference between agents who close deals and agents who don't, even when they're generating the same leads? In this episode, I'm breaking down my exact lead tracking and follow up system, the thing I credit most for my consistency over the last few years. I walk through why I ditched the typical real estate CRMs for Airtable, exactly what I track for every lead in my pipeline, and the bulk follow up method that keeps me from ever letting someone slip through the cracks. I'm also sharing the stat on follow up that completely changed how I think about lead conversion. If you've ever generated a lead and then lost track of them, this episode is going to fix that.

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