Real Estate 2026: Brokerage Consolidation, Consumer Data, and Smarter Financing
Inside Georgia Real Estate | Clearly Georgia por Inside Georgia Real Estate | Clearly Georgia
Notas del episodio
Overview Deborah Morton shares what conference season is signaling for 2026. She flags brokerage consolidation, the race to control consumer data, and how fast tech and AI are reshaping the business. She also explains why ongoing education protects clients, from contract updates to marketing and financing strategy. She notes 2025 saw the lowest transaction volume in over thirty years, which made affordability and condo headwinds feel even sharper for sellers.
Caller Q&A
- Dan, Augusta: Wants a path to buy in Cobb using equity from a paid-off Columbia County home. Deborah recommends shopping lenders and exploring bridge and buy-before-you-sell options.
- Jay, Locust Grove: Seller-financed home where buyers passed away. Deborah advises immediate attorney su ...