Culture is not t-shirts and gift cards. In this episode, Bobby Mink breaks down what actually builds a company (and a family) culture people do not want to leave, using the six areas he has watched make or break teams over 30 years of coaching builders and leaders. In this episode: - What culture really is: the shared beliefs, values, customs, and behaviors of a team, and why creating it is your job as a leader or parent - Area 1, a consistent and reliable environment: why inconsistency quietly breaks culture, and how to instill discipline instead of fear - Area 2, unity of purpose: how "we" instead of "me" turns addition into multiplication and kills the chaos of "they should have known" - Area 3, fair treatment: safe-to-speak-up environments, clear written standards, and realistic stretch goals people actually buy into - Area 4, great systems: ...