This week we will be interviewing Peter Fader, who has been the Professor of Marketing at The Wharton School of the University of Pennsylvania for the last 34 years. His expertise centres around the analysis of behavioural data to understand and forecast customer shopping/purchasing activities. Professor Fader has also authored his book “Customer Centricity: Focus on the Right Customers for Strategic Advantage” and has been featured in The New York Times, The Wall Street Journal, The Economist, The Washington Post etc. His work has been published in various leading journals in marketing, statistics, and the management sciences and has received many awards for his teaching and research accomplishments.

In addition to his various roles and responsibilities at Wharton, Professor Fader is the co-founder and director of Theta ( ...