Greg Star is the founder of Carvertise, a two-time entrepreneur, and the operator of a LinkedIn authority-building consultancy. He reveals how tracking a governor's public schedule put him in rooms with CEOs, why industry conferences where 90 of 100 attendees are prospects beat generic chamber events, how the saves-and-sends algorithm shift rewards interpreting the news instead of reporting it, and why LinkedIn works as a force multiplier on real-world relationships rather than a standalone growth hack.

Greg Star is the founder of Carvertise, which he scaled from a college project to $19 million in revenue over roughly 13 years before exiting and launching a LinkedIn authority-building consultancy. He is currently writing a book titled "Driven" and works with founders and professional services operators on combining in-person relationship b ...