How much of who we are gets passed down through food?

For Robert Robinson, Robinson Sauces was never just about BBQ sauce.

It was about family. Legacy. Love. And finding a way to bottle the memories and encouragement that shaped him—especially from his mother, whose influence continues to live through every jar of Sweet Joyce Pineapple.

Joined by his brother Derrick and his son Cole, this episode becomes something much deeper than business. It’s a conversation about purpose, pressure, identity, and the people who push you forward and create spaces to help you shine.

From family dynamics and living in the shadow of others, to discovering confidence through creativity and food, the Robinson family shares the heart behind a brand built on “heat with purpose.”

And somewhere between the wings, th ...